You’re probably wondering what blog posts can do for your company and is it worth it to maintain a blog? Companies often underestimate how much keeping a regular blog can help boost their SEO ranking and improve their business. It’s definitely worth the little extra effort and here’s why:
It gives your website fresh content
Google is constantly trying to find out if websites are still worth visiting. If you haven’t updated anything on your website in over a year, Google will think it is no longer an active site and won’t drive traffic to it. Anything published over a year or two ago is seen as outdated information. This lets customers and Google know that you are still current, a running business, and a great source for up-to-date information.
It keeps people on your site longer
If you have interesting information on your site, people tend to linger on it longer. The average time someone spends on a post these days is anywhere between 8-30 seconds. But if you offer relevant information and keep them engaged, they will stay on your site longer and interact with it more.
It allows you to incorporate keywords into your site naturally
Instead of having to imbed keyword cram your page (which is actually punishable in Google’s algorithm), you can use these keywords in your blog and naturally attract more people. It gives you a natural flow to use all the necessary keywords to increase your search engine optimization.
A great blog will increase the chance your website’s backlinks
Getting other sites to reference your webpage is HUGE for SEO. It shows that you offer valuable information that other people like, as well. Google has a good way of detecting faulty backlinks and authentic ones, so that is crucial when trying to get other companies to mention your blog. The more information you offer, the more people will want to work with you. For more information on why backlinks are important and how they can increase SEO, check out this post (See what I did there ).
It gives you ANOTHER way to make money
Affiliate links are a GREAT way to make money for doing what you’re already doing. Small companies, and even large corporations like Amazon, will pay you a small fee to mention their product on your page. The more people that read your blog, the more likely they are to click the link on your blog, and if they do, you get paid! Why not maximize your revenue. Affiliate marketing is a great way to make some extra cash while working at home.
Maintaining a blog can be a lot of work. However, it easily pays off if you know what you’re doing. Keeping an updated blog full of valuable information can increase your SEO, drive more traffic to your site, and even make you a little side-income while you’re at it!