Why Social Media is Changing the Marketing Game

Ten years ago seems prehistoric in terms of the internet. One of the LARGEST social media platforms today, Instagram, was created only nine years ago in 2010.  Since then, the user experience and reachability for companies has morphed into a whole other phenomenon. Instagram circa 2010 is NOTHING compared to Instagram 2019.  With over 100 million users on its’ network, Instagram alone has changed the way companies market to their target audience. This doesn’t even include Facebook, Twitter, Pinterest, Youtube, and a plethora of other social media platforms. Here are a couple reasons why social media is critical to your marketing strategy.  

Direct Pathway to Target Audience

Social media gives corporations a direct line of communication between them and the majority of their consumers.  This can be good and bad. On the positive side, corporations can see direct responses to new product launches and feedback in real time.  They can also directly reach out to each individual who reaches out to them to remedy any issues and/or build lasting connections. Conversely, it opens a direct portal for consumers to voice negative publicity and feedback while exposing that information to thousands of people at a time. That information can then be screenshot and shared hundreds of thousands of times within minutes. When done correctly, social media can be a great tool to market to your consumers. It is imperative to learn to properly navigate and mediate social media.

Increase Brand Awareness

With a larger reach than just radio, newspaper, or flyers, social media allows you to share your brand with millions of people in an instant.  Small and large businesses alike can benefit from the increased exposure and visibility. Engaging with clients for just a couple hours a week is proven to dramatically increase visibility and heightens user experience.  

Improve Brand Loyalty

Having a platform to announce matters such as company slogans, culture, and community can increase brand loyalty among consumers. If your client base sees that you’re also volunteering within your local community, running charity events, promoting great deals, and/or launching new and innovative products, it increases their likelihood to be a return customer.  People want to buy from companies they like, and the more you share about your positive company culture, the more they are likely to buy from you.

Affordability and Efficiency

As far as advertising does, social media is the best bang for your buck.  Creating and maintaining an account is essentially free and advertisements are pennies on the dollar. It enables your business to increase brand awareness while also advertising to a very targeted consumer base.  This ensures that the money you invest into advertisements have a greater return on investment than blasting advertisements to everyone. It also gives you the ability to reach millions of people at a time versus the hundreds or thousands of people other methods of advertisements can reach.

Competition Awareness

This is a BIG one!  Not only can you reach your target users, but you can also take a direct look at the marketing strategies of your biggest competitors.  You can see exactly how they market their products, what type of engagement they are getting, and what type of feedback they are getting.  While you shouldn’t copy their methods exactly (because it puts you behind in terms of innovation), but you can see what other people are doing and if it’s working for them. It also gives you insight on their market statistics to compare to your own.

Increased Traffic and Improving SEO Ranking

By sharing your content across all forms of social media, it increases visibility and traffic to your website.  In return, that increases sales and exposure. In this day and age, algorithms are constantly changing. They not only take into accountability your webpage, backlinks, and blog posts, but also look across social media platforms to verify your authority.  Increased social media presence shows that you are a subject matter expert and a valid company to suggest to consumers. Any good marketing strategy includes advertisements and an engaging website. Any GREAT marketing strategy includes social media.

All in all, social media is a fantastic and cost-effective way to increase your brand awareness and visibility to your intended client base. When used correctly, it can positively impact and increase traffic to your business. However, when used incorrectly, it can maliciously affect your business and your brand.  Working with the right marketing team is crucial for your business. Contact us here at Temanta if you have any questions about your current marketing strategy. Let’s get you from good to GREAT.


How Do Blog Posts Increase Your SEO Ranking?

You’re probably wondering what blog posts can do for your company and is it worth it to maintain a blog? Companies often underestimate how much keeping a regular blog can help boost their SEO ranking and improve their business.  It’s definitely worth the little extra effort and here’s why:

It gives your website fresh content

Google is constantly trying to find out if websites are still worth visiting. If you haven’t updated anything on your website in over a year, Google will think it is no longer an active site and won’t drive traffic to it. Anything published over a year or two ago is seen as outdated information.  This lets customers and Google know that you are still current, a running business, and a great source for up-to-date information.

It keeps people on your site longer

If you have interesting information on your site, people tend to linger on it longer. The average time someone spends on a post these days is anywhere between 8-30 seconds.  But if you offer relevant information and keep them engaged, they will stay on your site longer and interact with it more.

It allows you to incorporate keywords into your site naturally

Instead of having to imbed keyword cram your page (which is actually punishable in Google’s algorithm), you can use these keywords in your blog and naturally attract more people.  It gives you a natural flow to use all the necessary keywords to increase your search engine optimization.

A great blog will increase the chance your website’s backlinks

Getting other sites to reference your webpage is HUGE for SEO.  It shows that you offer valuable information that other people like, as well. Google has a good way of detecting faulty backlinks and authentic ones, so that is crucial when trying to get other companies to mention your blog. The more information you offer, the more people will want to work with you.  For more information on why backlinks are important and how they can increase SEO, check out this post (See what I did there ).

It gives you ANOTHER way to make money

Affiliate links are a GREAT way to make money for doing what you’re already doing.  Small companies, and even large corporations like Amazon, will pay you a small fee to mention their product on your page.  The more people that read your blog, the more likely they are to click the link on your blog, and if they do, you get paid!  Why not maximize your revenue. Affiliate marketing is a great way to make some extra cash while working at home.

Maintaining a blog can be a lot of work. However, it easily pays off if you know what you’re doing.  Keeping an updated blog full of valuable information can increase your SEO, drive more traffic to your site, and even make you a little side-income while you’re at it!  


10 Reasons Why Not Having a Digital Marketing Strategy Is Ruining Your Business in 2019

A lot of businesses are so focused on creating a “perfect” product.  While that is important, they tend to forget one of the most important components of their business model: marketing.  Not just marketing, but digital marketing, specifically. Having a great product with no marketing is like having a shop in the dark abandoned corner of a dead business plaza. Noone is going to get the chance to see your product without traffic. Here are the 10 reasons why you need to put together a digital marketing strategy in 2019:

  • You’re not taking full advantage of online analytics

With things like Google Keyword analytics, Facebook analytics, and Instagram Insights, it would be moronic to not take advantage of these free statistics to gauge your business. You can see how many people view your product, how many people look and leave, and so much more!  It doesn’t make sense to ignore all this free info!

  1. Imitation is not the best form of flattery

Buying the same call lists from every other company and repeating dated strategies are the new hamster-wheel strategy of today. You run and run and run but it gets you nowhere. Companies these days are being innovative with their strategies and it’s important that you work with a digital marketing expert to make sure you stay ahead of the game.

  1.  You’re not in tune with current trends.

With the growing digital market, trends change BY THE MINUTE.  Companies like Amazon, Airbnb, and Uber are all researching new marketing strategies every day, and if you don’t stay ahead of the curve, you’ll likely be left behind.

4.There aren’t enough resources allocated within your company to marketing

Companies often put the marketing budget last, and, frankly, it shows.  Half-assed marketing campaigns being sent out to outdated contacts will get you nowhere.  Even email blasts fall on deaf ears these days. This also makes responding to online negativity slow and ineffective.

  1. You’re not cohesive

You have one sector of your marketing campaign coming from the IT department building your website, another from an intern posting random posts on social media, and another marketer focused on television commercials.  It’s crucial to get your marketing strategy to a cohesive plan and get everyone involved on the same page.

  1. You don’t have a strong online “culture”

You don’t have a clear online “brand” or “culture” presence.  Customers look for brand messaging and values to draw them to use one company versus another.  Tailoring your business to certain target markets will differentiate you and increase traffic to your social media, search engine results, and blog posts.  The increase in authority will cause Google to consider you higher in it’s algorithm.

  1. You don’t know your online customers

Most customers these days will Google a company before using them.  Google analytics will only tell you how many people are visiting your webpage, but it won’t tell you how long they’re there and if they purchase anything.  You will need other forms of digital feedback for those analytics. Being well-versed in digital marketing will give you an insight on what’s working and what’s not. This also helps you see what type of people are visiting your webpage so you can ever better tailor your advertisements towards them.  There’s no point in advertising dentures to teenagers, am I right?

  1. You won’t know your online potential

These days, with companies like Amazon, people are more likely to purchase necessary items online than they are in-stores. That’s the reason why hundreds of major companies are closing their brick and mortars and strictly selling online.  If you haven’t researched the demand for online presence within your business, you could be turning down a HUGE sector of business. Why limit yourself to only those who are within your local area? Why not scale your company globally?

  1. Current and new start-up companies will gain access to that online database.

As they say, “you snooze, you lose”!  While you’re sleeping on these great marketing tips, your direct competitor is utilizing them and winning the competition!  Why not stay ahead of the game, and beat them to the punch!?

  1. You are lost and scattered

Last, but not least, without a digital marketing strategy, your business has no direction.  What do you stand for? Who are you selling to? What message are you trying to convey? If you don’t have specific end goals, you have no way of knowing what to do to reach those goals, and no way of measuring if you’re making any progress.  Think of setting the goal to be healthier. What do you mean? Do you want to lose weight? Lose inches around your body? Lower your body fat? Smoke less? Run further? Drop down a pant size? Cut out all sugar? If you don’t give yourself some type of measurement and goal, you’ll never know what you set out to accomplish and if you accomplished them.

So there you have it.  10 reasons why not having a digital marketing strategy can ruin your business.  It doesn’t have to be a mysterious monster that you can’t control. Get with a digital marketing specialist today and we can handle this beast together.  Your brand and your business depend on it.


SEO and Social Media 2019

Is It Easier or Harder Now?

We all know that SEO and Social Media change on a regular basis, but it changes a lot more than you think! Let’s even compare from as recent as two or three years ago. In an ever-growing market, algorithms continuously change to meet the demand of a growing audience.  How we searched for images and content is nothing like it was a couple years ago.

Here a couple ways things have changed:

  •      Less is more: Having a bunch of pages isn’t as great as it once was.   Now, Google favors websites that have fewer pages, but more useful content. Filling up our website with useless junk, just for content, may actually be hurting you more than you think!
  •      User interface: It seems as though website that are more user friendly, eye catching, and interacting are performing better than those that are informational.  Being easy to read on a mobile phone is also critical these days, as a majority of people will visit your site from their mobile phone.
  •      Quality Content: Google changes their algorithm on a DAILY basis.  They’re constantly trying to find better ways to filter through millions of pages on the internet. They want the best quality content, as fast as possible. That being said, their algorithm for SEO changes every day, as well. You need to constantly be trying new things to improve your ranking.
  •      Links: Google is now able to distinguish faulty backlinks to your website.  Links done with black-hat methods are now causing sites to dramatically decrease in ranking. They’re making sure the links that point to your website are legitimate and informational.  You can’t just join pages that blast your link everywhere anymore.
  •      Google UI Changes: There are so many ways to show up on a Google search. Between ads, videos, voice search, images, shopping, and manual searches, there is no telling which method will point someone to your webpage.  This is why it’s crucial that your webpage have access from all platforms of social media, as well as images and videos.
  •      Social Media and Competition: Social Media has become a critical element to every company’s marketing campaign.  There are more people looking for to social media for advertising these days than radio or television.  With that in mind, hundreds of thousands of corporate companies, bloggers, influencers, and the like are all flocking to these platforms to make a living and maximize their growth and reach potential.  Because of this influx, people are constantly finding new ways to stand out in a sea of advertisements. You need to stay on top of new trends in order to remain “trendy”.

As I’m sure you can see now, those are a few of many reasons why SEO and Social Media from two or three years ago is completely different than what it is now.  Our expectations, the algorithms, and our audience are way different than it was before. I’m sure the difference in trends will look be even greater two or three years from now.  The best we can do is continue to hone our skills and grow quickly to keep up with the changes! It’s time to come up with a market strategy different from everyone else’s and make a STATEMENT!