A lot of businesses are so focused on creating a “perfect” product. While that is important, they tend to forget one of the most important components of their business model: marketing. Not just marketing, but digital marketing, specifically. Having a great product with no marketing is like having a shop in the dark abandoned corner of a dead business plaza. Noone is going to get the chance to see your product without traffic. Here are the 10 reasons why you need to put together a digital marketing strategy in 2019:
- You’re not taking full advantage of online analytics
With things like Google Keyword analytics, Facebook analytics, and Instagram Insights, it would be moronic to not take advantage of these free statistics to gauge your business. You can see how many people view your product, how many people look and leave, and so much more! It doesn’t make sense to ignore all this free info!
- Imitation is not the best form of flattery
Buying the same call lists from every other company and repeating dated strategies are the new hamster-wheel strategy of today. You run and run and run but it gets you nowhere. Companies these days are being innovative with their strategies and it’s important that you work with a digital marketing expert to make sure you stay ahead of the game.
- You’re not in tune with current trends.
With the growing digital market, trends change BY THE MINUTE. Companies like Amazon, Airbnb, and Uber are all researching new marketing strategies every day, and if you don’t stay ahead of the curve, you’ll likely be left behind.
4.There aren’t enough resources allocated within your company to marketing
Companies often put the marketing budget last, and, frankly, it shows. Half-assed marketing campaigns being sent out to outdated contacts will get you nowhere. Even email blasts fall on deaf ears these days. This also makes responding to online negativity slow and ineffective.
- You’re not cohesive
You have one sector of your marketing campaign coming from the IT department building your website, another from an intern posting random posts on social media, and another marketer focused on television commercials. It’s crucial to get your marketing strategy to a cohesive plan and get everyone involved on the same page.
- You don’t have a strong online “culture”
You don’t have a clear online “brand” or “culture” presence. Customers look for brand messaging and values to draw them to use one company versus another. Tailoring your business to certain target markets will differentiate you and increase traffic to your social media, search engine results, and blog posts. The increase in authority will cause Google to consider you higher in it’s algorithm.
- You don’t know your online customers
Most customers these days will Google a company before using them. Google analytics will only tell you how many people are visiting your webpage, but it won’t tell you how long they’re there and if they purchase anything. You will need other forms of digital feedback for those analytics. Being well-versed in digital marketing will give you an insight on what’s working and what’s not. This also helps you see what type of people are visiting your webpage so you can ever better tailor your advertisements towards them. There’s no point in advertising dentures to teenagers, am I right?
- You won’t know your online potential
These days, with companies like Amazon, people are more likely to purchase necessary items online than they are in-stores. That’s the reason why hundreds of major companies are closing their brick and mortars and strictly selling online. If you haven’t researched the demand for online presence within your business, you could be turning down a HUGE sector of business. Why limit yourself to only those who are within your local area? Why not scale your company globally?
- Current and new start-up companies will gain access to that online database.
As they say, “you snooze, you lose”! While you’re sleeping on these great marketing tips, your direct competitor is utilizing them and winning the competition! Why not stay ahead of the game, and beat them to the punch!?
- You are lost and scattered
Last, but not least, without a digital marketing strategy, your business has no direction. What do you stand for? Who are you selling to? What message are you trying to convey? If you don’t have specific end goals, you have no way of knowing what to do to reach those goals, and no way of measuring if you’re making any progress. Think of setting the goal to be healthier. What do you mean? Do you want to lose weight? Lose inches around your body? Lower your body fat? Smoke less? Run further? Drop down a pant size? Cut out all sugar? If you don’t give yourself some type of measurement and goal, you’ll never know what you set out to accomplish and if you accomplished them.
So there you have it. 10 reasons why not having a digital marketing strategy can ruin your business. It doesn’t have to be a mysterious monster that you can’t control. Get with a digital marketing specialist today and we can handle this beast together. Your brand and your business depend on it.